Technology and the Future of Print New Media
Over time, businesses have experienced the need to forecast the future of their respective markets, their industry, and the effects of technological and other innovative developments on their organization’s sustainability. In the late 1960’s, American auto manufacturers predicted the Japanese auto industry would not obtain a substantial amount of the U.S. automobile market; however, as of 2008 Toyota has emerged as the world’s largest automobile manufacturer. (Stansberry, 2011). Unlike businesses in the American auto industry, print news organizations began to see widespread acceptance of technology and forecasted the potential impact on their traditional new format (Frum, 2013). Forecasting the Future of Print News With the emerging technological advances and increased acceptance of digital devices, the World Association of Newspapers (WAN) embarked on a study to assess how advancement in technology and the proliferati...